Hidden Labels: Are You Really Eating What You Think?


Hi Reader,

Have you ever wondered if that “pure” maple syrup, “fresh” seafood, or even the pumpkin in your pie is really what it claims to be? You’re not alone!

In today’s world, food labels can be incredibly misleading, and many of us might not even realize that the food we’re buying isn’t exactly what it seems.

It’s time to take a closer look at some common foods that are often mislabeled or misleadingly marketed.
Understanding what you’re actually eating is a key part of living green and making healthier, more sustainable choices.

Let’s dive into some of the biggest offenders:

  1. Canned Pumpkin: If you’ve made a cozy fall pie using canned pumpkin, you might be surprised to learn that many cans of “pumpkin” are actually made from squash! Varieties like Dickinson squash, which have a smoother texture and sweeter flavor, are often used instead of traditional orange pumpkins. While still in the same family, it’s a little misleading for those who expect pure pumpkin in their pie. The next time you pick up a can, know that what you’re getting might be a pumpkin’s cousin, not the real deal.
  2. Wasabi: Love the kick of wasabi with your sushi? Odds are, you’re not getting the real thing. Most “wasabi” served in restaurants is a blend of horseradish, mustard, and green food coloring. True wasabi is rare and expensive, so the cheaper imitation is what you’re likely eating. It may pack the same punch, but it’s not the authentic wasabi root you might expect.
  3. Olive Oil: Olive oil is one of the most common pantry staples—but did you know that a lot of “extra virgin olive oil” might not be 100% pure? Some brands mix olive oil with cheaper oils like soybean or sunflower oil, yet still label it as “extra virgin.” To ensure you’re getting the real thing, look for certifications or buy from trusted sources that guarantee authenticity.
  4. Honey: That sweet jar of honey in your cupboard could be hiding a sticky truth. Honey is often diluted with high-fructose corn syrup or other sweeteners but is still labeled as “pure honey.” Real, raw honey has wonderful benefits for both health and the environment, so make sure to check where your honey is coming from or buy it directly from local beekeepers to get the good stuff.
  5. Parmesan Cheese: Think that grated Parmesan you sprinkle on your pasta is straight from Italy? Think again! Many products labeled as “Parmesan cheese” contain cellulose (a plant fiber used as an anti-caking agent) and other fillers. If you’re looking for the authentic Italian flavor, you want Parmigiano-Reggiano, which is a protected name for cheese made only in certain regions of Italy. Otherwise, you may be getting more filler than cheese.
  6. Seafood (Like Red Snapper and Scallops): Seafood mislabeling is rampant. A lot of “red snapper” sold in stores and restaurants is actually tilapia or another cheaper fish, while “scallops” may be skate or stingray cut into scallop-like shapes. Not only is this misleading, but it also raises concerns about sustainability and overfishing. Always try to buy seafood from reliable sources that offer full traceability.
  7. Maple Syrup: Pure maple syrup is a delicious natural sweetener (we produce on our farm, in fact), but it’s often replaced with pancake syrup made from corn syrup and artificial flavorings, marketed to look like the real deal. If you want pure maple syrup, make sure it says “100% pure maple syrup” on the label. Anything else is likely to be a heavily processed imitation.

Why This Matters: Knowing what you’re really eating is an essential part of living a green, conscious lifestyle.
Not only does food mislabeling deceive us, but it can also impact our health, the environment, and even ethical farming practices.
By understanding these hidden truths, we can make better choices, support honest producers, and avoid processed, unhealthy ingredients.

What Can You Do?

Buy Local: Whenever possible, buy from local farmers, beekeepers, and producers who can guarantee the authenticity of their products.

Check Labels: Read ingredient lists carefully, especially when it comes to packaged and processed foods. Look for certifications that ensure quality and authenticity.

Do Your Research: Some industries, like seafood and olive oil, are notorious for mislabeling. Be a smart shopper by researching which brands are reputable and offer transparency.

Support Ethical Brands: When you find brands that commit to honest labeling and sustainable practices, support them. Your choices matter! Let’s continue our journey of green living by paying attention not only to what we put into our bodies but also to the integrity of the products we consume.

Knowledge is power, and together we can demand more transparency in the food industry while making healthier, eco-friendly choices for ourselves and the planet.

Until next time, stay curious and keep living green!

Be well, Amy

P.S. I’d love to hear if you’ve encountered any mislabeled foods or have tips for spotting the real deal.